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U.S. Culture and Business Practices

New Major Alert: Fully online degree program available

The U.S. Culture and Business Practices major at the University of Kentucky offers undergraduate students a flexible and unique opportunity to pair coursework in the humanities, social sciences, and the Gatton College of Business and Economics. Students learn key aspects of a business degree including Management, Finance, Marketing, and Economics, while also developing a breadth of knowledge in the Humanities and Social Sciences including, but not limited to: film, literature, history, geography, politics, anthropology, and sociology.


The U.S. Culture and Business Practices major is offered as a Bachelor of Arts degree.  Students may choose the traditional in-person major or the fully on-line option.

Interested in the new US Culture and Business Practices online major?  Register for an upcoming webinar below.

A Wide Range of Career Options

A bachelor’s degree in U.S. Culture and Business Practices prepares students to work in a variety of business, technological, cultural, community, and human-service fields. Alumni of the USCB program have also pursued graduate school opportunities with placements in schools such as New York University (NYU) and Duke. Employment opportunities include:  
Financial Analyst
Human Resource Specialist
Leadership and Development
Advertising, Promotions, and Marketing Managers
Public Relations
Training and Development Managers
Non-governmental Organizations
Market Research Analysts
Social Media
“I’m interested in how business trends and the economy are affected by U.S. culture and how consumption and spending are affected by culture as well.”
Dhevin Patel
Double major in the College of Arts and Sciences U.S. Culture and Business Practices and accounting and finance in the Gatton College of Business and Economics