By Richard LeComte
Dhevin Patel
LEXINGTON, Ky. – Dhevin Patel has absorbed a number of cool concepts in the U.S. Culture and Business Practices program at the University of Kentucky’s College of Arts and Sciences, including “refrigerator culture.” Basically, the ubiquity of refrigerators in post-World War II America changed both consumer and business goals and practices.
“I would say that there are a lot of ideas within the USB program that are very abstract,” said Patel, a sophomore from Dallas, TX and, more recently Murray, KY. “For example, we learn about refrigerator culture and how that became a big thing in the ‘50s and ‘60s. People needed refrigerators, and so companies started manufacturing them. Refrigerators had a snowball impact on consumers; they shifted from canned goods to frozen products.