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About USCB / Explore U.S. Culture and Business Practices

Explore U.S. Culture and Business Practices

A U.S. Culture and Business Practices degree empowers students to complete an interdisciplinary program of study that draws together the fundamentals of formal business training and a robust liberal arts education. The coursework is split between classes in more than 10 departments in the College of Arts and Sciences – ex: political science, history, anthropology, sociology, philosophy, literary arts –  and classes in the Gatton College of Business and Economics. This training in liberal arts complements foundational aspects of a business degree, including Management, Marketing, Finance, Economics, and Entrepreneurship. Students attain the fundamentals of a business degree within the broader scope of skills and methods of critical inquiry associated with the liberal arts. Consider the words of A.G. Lafley, former Chairman of Proctor and Gamble, a U.S based multi-national company.

By studying art, science, the humanities, social science, and languages, the mind develops the mental dexterity that opens a person to new ideas, which is the currency for success in a constantly changing environment. It's true that businesses want employees with mastery. An accountant must understand accounting and a chemist must understand chemistry[.]


More than ever, success in business today is about agility and managing, or even leading change. Companies must continually reinvent and transform themselves to win in the face of unrelenting change and competition. Individuals must also continue to change and learn new capabilities and competencies to grow and adapt. Mental agility comes from a well-exercised mind.

The U.S. Culture and Business Practices enhances students’ critical thinking and writing skills, develop communication and other "soft skills," and hones problem-solving strategies that are highly valued by employers. This major is beneficial for a wide range of students: students who plan to work in business, technological, cultural, community, and human-service settings; students who wish to combine the liberal arts with a more applied field; and students who want or need more flexibility in crafting coursework around their interests and future goals related to business.

We invite you to explore the pages of U.S. Culture and Business Practices website to learn more about this unique program.

Zoom Meeting Dates and Times:

Mon 2/19/24: 12:30pm -1:30pm

Mon 3/18/24: 12:30pm -1:30pm

Mon 4/15/24: 12:30pm -1:30pm

Mon 5/20/24: 12:30-1:30pm